Because No One Puts Halo Glow In A Box

e.l.f. Cosmetics launches new ‘The Many-Trick Pony’ campaign highlighting e.l.f.'s holy grail, Halo Glow Liquid Filter. Featuring the voice of Rebecca Black, the spot showcases how this multi-tasking product is the definition of a workhorse.

Rebecca Black voices campaign spotlighting e.l.f.’s holy grail, social media darling and overachieving workhorse.

And Who doesn’t love a talking horse? In a world of one-trick ponies, e.l.f. Cosmetics has unveiled the ad is voiced by singer, songwriter and DJ Rebecca Black.

With ‘Many Trick Pony,’ viewers are introduced to a horse that finds the old trope of a ‘one trick pony’ extremely offensive and proceeds to explain why. This pony is out to prove that there is more sparkle behind Halo Glow Liquid Filter than meets the eye.

Rebecca Black has turned her ‘Friday’ fame into an online cult following, is seemingly a natural fit for the campaign, which is about reinvention and versatility.

e.l.f. Beauty | Halo Glow Liquid Filter (Rebecca Black)

“Becoming the multi-talented small-boned horse was nothing short of an honor,” said Rebecca Black. “The Halo Glow Liquid Filter is such an amazing product, and I am so excited to be working with e.l.f. on such a creative campaign.”

Rebecca Black - yes, the pop-disrupting and cult-followed queer icon, Rebecca Black, whose rise to fame for her 2011 viral sensation ‘Friday,’ was a perfect partner for a product that refuses to be defined by just one moment. The social buzz following the release of her new album ‘Salvation’ and a sold-out Salvation tour across the U.S., Europe and the U.K. made her a natural fit for this campaign about reinvention, versatility and, of course, glow.

The message? Don’t underestimate the power of someone or something that can do it all.