Rocket Delivers On Creating A Heartfelt Spot Soundtracked By John Denver

The 60-second ad is a tribute to the meaning of home. Set to a reimagined version of John Denver’s ‘Take Me Home, Country Roads,’ it captures everyday Americans returning to the places that matter most - from children playing in backyard sprinklers to veterans reuniting with loved ones.

The ad, centered around Rocket’s ‘Own The Dream’ campaign, captures every day Americans returning to the places that define home.

From the start, this was more than a commercial. The team set out to create a moment that captures the raw, emotional journey of chasing a dream that once felt out of reach. For many Americans, that is homeownership - the foundation for financial security, prosperity and a better future. The commercial aims to remind America that home ownership is something to believe in, fight for and make a reality for everyone.

The ‘Own The Dream’ ad was created by independent award-winning agency, Mirimar, in collaboration with Rocket's in-house creative team. It features the historic live stadium singalong, seamlessly blended emotion and spectacle.

Rocket Companies | Own The Dream (John Denver - Take Me Home, Country Roads)

And why that song specifically? Music is powerful - it creates an instant emotional connection. Some say that there are only two songs in history that, the second you play the chorus, everyone starts singing: ‘Sweet Caroline’ and ‘Take Me Home, Country Roads.'