YouTube Strikes Partnership With Shopify.
YouTube is expanding its e-commerce tools for creators. Firstly, the company has partnered with online shopping services platform Shopify to let creators sell products across their YouTube channels.
Eligible creators can now link their Shopify stores to their YouTube channel, with creators linking their stores to get access to Shopify’s real-time inventory syncing.
In the US, creators can also enable “onsite checkout” which means that viewers/consumers can complete purchases without leaving the YouTube platform. In addition, YouTube is introducing a new shopping destination in its ‘explore’ tab that it says will feature shoppable relevant content for viewers in the US, Brazil and India, with additional countries to roll out later this year.
The platform has also introduced new tools within the YouTube Studio ‘Shopping’ tab to let creators manage how their products are tagged and appear across their channel.
YouTube says that it will continue to expand its shopping features across its long-form video, as well as Live and its TikTok rival Short
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