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Shorts are redefining the artist journey on YouTube.

This month is the one year anniversary of the global Shorts launch, and YouTube couldn’t be prouder of the work they've done so far. Artists leaning into Shorts are seeing great success!


From day one, YouTube's goal has been to build Shorts with music in mind - a format that deepens the connection between artists and their fans and enhances the full music experience on YouTube. One year after the global launch of Shorts, YouTube has now become a place where music and long-form videos thrive together with short-form content. While they still have work to do - and will continue to optimize Shorts for ALL artists - they want to celebrate their progress thus far and showcase how Shorts are reaching more people now than ever before.


Where they are today:

  • Shorts are exploding on YouTube: Shorts are generating 30 billion views per day, up 400% from 1 year ago, with 1.5 BILLION monthly logged in users consuming Shorts.

  • Shorts are developing careers: Official artist channels uploading both Shorts and long-form video are seeing better overall watch time and subscriber growth relative to those only uploading long-form.

  • Shorts are redefining the reach of music on YouTube: In April of this year, Shorts containing content sampled from long-form videos generated over 100 billion views. Music on YouTube reaches users through official music videos, their music streaming app, user-generated content, livestreams, live performances, lyric videos, community posts and more. But now, they have all of those PLUS Shorts.

Want to know more about YouTube Shorts? Check out the full article HERE.

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