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How Entrepreneurs and Small Businesses Can Build Success On YouTube.

Entrepreneurship is booming in the U.S. According to the U.S. Census Bureau, a record 5.4 million new business applications were filed in 2021, as workers choose to turn hobbies into fully-fledged businesses or pursue a long-awaited dream of working for themselves.

During this small business boom, YouTube has proven it can be a useful platform for entrepreneurs. From documenting farm life to teaching dance, the platform gives its community of content creators the opportunity to earn revenue from their videos and provides a platform for diverse creators and content. These benefits can serve as a solid base for sustaining jobs and income within the creative ecosystem while supporting economic activity far beyond the platform.

In 2021 alone, YouTube’s creative ecosystem supported more than 425 thousand full time equivalent jobs in the U.S and contributed more than $25 billion to the nation’s GDP.

Check out three entrepreneurs and creators stories on how YouTube played a role in their businesses via The Washington Post HERE.

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