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Calls To Cut More Outside Songs.

At three separate No. 1 parties recently, there has been a recurring sentiment made by all three artists - “I should cut more outside songs.”

When songwriters Jesse Frasure and Josh Thompson celebrated their outstanding song “Whiskey & Rain,” which is performed by Michael Ray, the artist-writer said, “I love writing songs. I feel like I’m getting into my best years of writing; I feel like I know who I am as an artist, and I know what I want to say. That being said, we wouldn’t have the foundation of Nashville if it wasn’t for songwriters, and I feel like they’re the last person on the totem pole a lot of times.”

Ray added, “When I go back to my heroes—Kenny Chesney, George Strait, Jason Aldean, Lee Brice, and Merle Haggard—they cut outside songs. My heroes cut outside songs. We’re a town that was built on songwriters. It means more to me than y’all know to say that I did not write this song.”

If you look at the charts, you’ll see that over the last few years, about 75% to 80% of the singles released in country music were co-written with the artist. Now, obviously Nashville is blessed with tremendous artist-writers that have strong voices and something to say, but it does seem that the ecosystem is out of balance.

To all industry friends—you wanna talk consumption?

Hurd & Morris’ “Chasin’ After You,” written by Flowers and Addington, earned more than 500 million streams. Jon Pardi’s “Dirt On My Boots,” written by Rhett Akins, Jesse Frasure and Ashley Gorley, notched over 800 million streams. Morgan Wallen’s “Whiskey Glasses,” written by Ben Burgess and Kevin Kadish, garnered over 1 billion streams. And of course, the biggest streaming song in country music is an outside song—artfully chosen and performed by one of the best songwriters ever—Chris Stapleton’s “Tennessee Whiskey,” written by Dean Dillon and Linda Hargroves, has achieved over 2 billion streams. Yes, those are billions with a B, and guess what? All of these songs are still racking up impressive consumption numbers years after their initial release.

Check out the full article at Music Row HERE.

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